For the second consecutive year, White Birch vodka proudly took part in the renowned ProWein Trade Fair, an exceptional international event dedicated exclusively to wines and spirits. This prestigious fair attracted approximately 42,000 trade visitors from 128 countries, making it one of the most comprehensive platforms for exploring and connecting with the global beverage market.

White Birch showcased its brand in a unique booth designed in the distinctive Wabi Sabi style, which beautifully combines minimalistic decorative elements with natural materials such as real wood, stone and wheat sheafs. This thoughtful design reflected the brand’s deep connection to nature and craftsmanship, creating a warm and inviting atmosphere for visitors.

In an exciting collaboration, White Birch partnered with the Dietrich’s bar team to craft a series of outstanding cocktails, each served with a special presentation that highlighted the vodka’s versatility and elegance. Throughout the fair, both the White Birch Classic and Gold Edition bottles received high praise from attendees, who especially appreciated the genuine authenticity of the bottle and the smooth, refined taste of this Siberian vodka. The subtle wheat notes in the vodka captivated guests, underlining the brand’s commitment to quality and tradition.